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Hulu - Wikipedia. This article is about the website. For the fruit, see Calabash. For the similarly named dance, see Hula. Hulu. Screenshot Hulu website screenshot. Type of business.

Hulu (stylized as hulu) is an American subscription video on demand service owned by Hulu LLC, a joint venture with The Walt Disney Company (through Disney–ABC. Hulu is also the place to find recent hit movies, and even some original series. If you’re considering completely cutting cable for good, a Hulu subscription will.

Joint venture. Type of site. Entertainment. Available in.

English, Japanese. Founded. 20. 07; 1. Headquarters. Los Angeles, California, United States. Area served. United States, Japan.

Owner. Nippon TV (Japan),Hulu, LLC (US): Key people. Randy Freer(CEO)Products. Services. Revenue $1 billion (2. Slogan(s)"Anywhere, Anytime""For the Love of TV""Come TV with us"[4]Websitewww. US), www. happyon. Japan)Alexa rank 4. June 2. 3 2. 01. 7)[5]Advertising$7.

With commercials in US)$1. Ad- free in US)¥9. Watch Darkness Rising Online here. Ad- free in Japan)Registration. Hulu membership is required. Users. 32 million (April 2.

Launched. October 2. Hulu Syndication Network)[7]February 1. Hulu. com destination site)[7]Current status. Active. Hulu (stylized as hulu) is an American subscription video on demand service owned by Hulu LLC, a joint venture with The Walt Disney Company (through Disney–ABC Television Group) (3. Century Fox (through Fox Entertainment Group) (3. Comcast (through NBCUniversal) (3.

August 1. 0, 2. 01. Time Warner (through Turner Broadcasting System) (1.

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It is primarily oriented towards television series, carrying current and past episodes of series from its owners' respective television networks and other content partners. Previously it was divided into free and paid tiers, with the free service limited in the amount of content accessible by users and accessible via PC only, and a paid service with a larger library of content and accessed via Hulu applications for various mobile and connected devices. The subscription service is, in turn, divided into advertising- supported and mostly ad- free tiers. In 2. 01. 6, Hulu spun out its free content into a joint venture with Yahoo!

Yahoo! View[1. 0] and launched a live television streaming service on May 3, 2. Hulu is offered only to users in Japan and the United States and its overseas territories.[1. The name Hulu comes from two Mandarin Chinese words, húlú (葫芦/葫蘆), "calabash; bottle gourd", and hùlù (互录/互錄), "interactive recording". The company blog explains: In Mandarin, Hulu has two interesting meanings, each highly relevant to our mission.

The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu as the holder of precious things. It literally translates to "gourd", and in ancient times, the Hulu was hollowed out and used to hold precious things. The secondary meaning is "interactive recording". We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.[1. Business history[edit]Key executives instrumental in the founding of Hulu include Bruce Campbell,[1. Peter Chernin,[1.

JB Perrette,[1. 5] Michael Lang,[1. Beth Comstock and Jason Kilar. The venture was announced in March 2. AOL, Comcast, Facebook, MSN, Myspace, and Yahoo! Kilar was named the CEO in June 2. The name Hulu was chosen in late August 2.

It invited users to leave their email addresses for the upcoming beta test.[1. In October, Hulu began the private beta testing by invitation, and later allowed users to invite friends.[2. Hulu launched for public access in the United States on March 1.

The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 2. Hulu. com destinations site. Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled "Alec in Huluwood".[2.

The ad intended to humorously reveal "the shocking secret behind Hulu", portraying the site as being an "evil plot to destroy the world" by suggesting that Baldwin is really an alien in disguise.[2. Advertisements have since aired featuring Eliza Dushku, Seth Mac. Farlane, Denis Leary, and Will Arnett. In July 2. 00. 7, Providence Equity Partners, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 1. US$1. 00 million equity investment,[2. Hulu".[2. 4] With its investment came a seat on the board of directors, where Providence was said to act as an "independent voice on the board".[2.

In October 2. 01. Providence sold its 1. Hulu's media owners" and ceased participation in the board.[2. Early in 2. 01. 0, Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $1. Com. Score says monthly video streams reached 9. January 2. 01. 0, over three times the figure for a year earlier,[2.

You. Tube.[2. 6]On August 1. Hulu was planning an Initial Public Offering (IPO) which could value the company at more than $2 billion.[2. On June 2. 1, 2. 01. The Wall Street Journal reported that an "unsolicited offer" caused Hulu to begin "weighing whether to sell itself."[2.

On October 1. 3, 2. Hulu and its owners announced that they would not sell the company, as none of the bidders offered an amount that was satisfactory to its owners.[3. It was reported that in 2. Hulu made $4. 20 million.

The figure was $8. The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 1. Content partners[edit]Following the start of its service, Hulu signed deals with several new content providers making additional material available to consumers. On April 3. 0, 2. The Walt Disney Company announced that it would join the venture, purchasing a 2. Hulu.[8]Starting August 1.

Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to be able to watch them the morning after the first airing. Non- subscribers will see those episodes delayed a week before they are viewable.[3. On October 2. 8, 2. Hulu announced that they had inked a five- year deal with The CW, giving the streaming site access to next- day content from five of the six major networks.[3. On September 1. 8, 2. Hulu announced a multi- year deal with the BBC that will deliver 2,0. In 2. 01. 5, Hulu began offering content from Showtime for an additional $8.

Showtime's own streaming service. On June 1. 6, 2. 01. Hulu announced a deal with the Disney- ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD series, and more than 2. Disney Channel original movies.[3. On September 1. 8, 2.

The CW was removed from Hulu, as The CW's own website and apps became the exclusive portals for streaming their shows during the current season, with Netflix becoming the exclusive streaming provider for The CW shows post- current season.[3. As of January 2. 01. CBS's library is available on- demand, mostly limited to shows that are no longer producing new episodes.[3.

On January 4, 2. 01. CBS and several affiliated channels to Hulu's upcoming live streaming service[4. Products[edit] Hulu subscription service[edit]At an industry conference held on October 2. News Corporation Deputy Chairman Chase Carey stated that Hulu "needs to evolve to have a meaningful subscription model as part of its business" and that it would likely start charging for at least some content by 2. Carey's comment jibes with other News Corp.

Rupert Murdoch who has expressed a desire to charge for content with a number of online units.[4. The Hulu monthly subscription service called Hulu Plus was launched in beta (preview) on June 2. November 1. 7, 2. Like the free version of Hulu, the content available with a Hulu subscription also contains advertising.